Nbc news digital media kit code#
The teams at NBC News and Code and Theory spent "a lot of time thinking about design in isolation", he said, while for a more mature product, it's wiser to "do design and development closer together." "We want to add to that, especially for the very loyal homepage audience – we are going to explore ways of telling stories directly integrated into the homepage, so people will see more content without having to click through to it."ĭesigning based on just research can work if you are changing an existing product, Gimbel added, but the approach is different for newer verticals. "A lot of people use the homepage as click-through, so we usually put a bunch of headlines on the page and the intention is for the user to land and click something to go to a story.
Nbc news digital media kit full#
One of the minimum viable products NBC News is testing now is a feature that sends readers directly to the homepage when they scroll down on an article page, which allows people to "see the full breadth of content" available in that vertical. "If you look at an article page, whether it's an article, video, recipe, listicle, slideshow, it's important that it can be discovered in search and social, because sometimes people might only find content through search and then land directly on an article."
They also had specific goals in mind that aligned with the editorial and business mission of NBC News: developing compelling video experiences and being able to measure the number of video streams creating "depth" so that people who come to MACH and BETTER consume more than just one story and, over time, building loyalty. Templates were dropped, and each article page is now considered "a container" with different modules that can be moved around freely in the CMS. The team knew from the get-go they wanted the redesign to focus on articles, video and slideshows. When MACH and BETTER launched, under the old design, the idea was to get the newsroom going with content production and finding out what stories and formats worked with the audience. "If you're just doing it based on research alone, you often end up with a very narrow way of evolving a product." "I'm a big believer in designing with taste, vision and ambition but then validating that with data and qualitative and quantitative research," Moritz Gimbel, head of product and design at NBC News Digital, told .uk. The entire process took about 16 weeks, including the development. BETTER launched in February to provide health, wellness and finance tips to readers.Īs opposed to starting a redesign with its bigger brands, that are more well-known and have a larger audience for user-testing, NBC News decided to take on the verticals first and partnered with design agency Code and Theory. MACH, which focuses on science, innovation and 'big ideas', went live as a pop-up vertical in November 2016. On 31 May, NBC News also launched a redesigned version of its two newer digital verticals, MACH and BETTER, making them more flexible, visual and video-centric. Over the past couple of months, a number of news organisations have announced they are redesigning their websites – The New York Times has been working on a r edesign system called Vi, aimed at supporting faster publishing and a cohesive user experience across devices, while HuffPost (formerly The Huffington Post) is betting on visual, tabloid-style splashes.
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